Prior to beginning work on this assignment, watch the Week 6 video above with Bill Davis, Program Chair for BA of Operations and Analysis.
With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work from any recommendations in your gradebook.
For this class, the Global Marketing Plan assignment will apply toward Portfolium. Be sure to upload your paper to Portfolium once you have completed it and share a link in your submission in addition to uploading it to Waypoint to be graded. Learn more about Portfolium by viewing the Portfolium Introduction video and the Portfolium Quick-Start Guide.
Watch the following video to explore the benefits of your Portfolium account:
Analyze the environmental situation of your mentor company in the country you selected in one of these regions: Latin America, Middle East, and Africa. Your environmental analysis must contain demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing Plan Part 1 assignment).
Discuss how market research, information systems and big data will help you understand the region better.
Discuss the companyâ€™s CSR and social responsiveness strategies particularly in the selected region.
The Global Marketing Plan Part 2 Final Paper
Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Centerâ€™s APA Style (Links to an external site.) resource.
Must include a separate title page with the following: